Melanno CC ATL & BTL Campaigns
TV Advertising
Billboard Advertising
BTL Campaign
Digital Marketing
Nairobi, Nakuru, Mombasa
The campaign was designed to promote Mellano CC as a leading skincare solution by offering personalized skincare consultations and demonstrations at high-traffic locations. The goal was to provide an immersive, tech-driven experience that engaged potential customers and encouraged immediate product trials and purchases.
Summary
The campaign was designed to promote Mellano CC as a leading skincare solution by offering personalized skincare consultations and demonstrations at high-traffic locations. The goal was to provide an immersive, tech-driven experience that engaged potential customers and encouraged immediate product trials and purchases.
Challenge
Mellano CC faced the challenge of building trust and driving conversion in a highly competitive skincare market. Despite having a superior product, potential customers lacked awareness of its benefits and
efficacy. There was also a need to demonstrate the product’s suitability for various skin types in a hands-on and engaging manner.
Solutions
Ascending Agency developed a strategic campaign that combined experiential marketing with cutting-edge skincare technology, focusing on providing customers with personalized and educational experiences.
Key Objectives:
Increase Brand Awareness: Enhance visibility and awareness of Mellano CC among target customers through hands-on activations.
Drive Product Trials: Encourage potential customers to test Mellano CC products, making informed decisions based on personalized skincare analysis.
Boost Conversions: Achieve a higher conversion rate by facilitating immediate purchases during the activations.
Action Points:
Advanced Skincare Technology: We integrated AI-driven skin analysis devices into the activation, allowing customers to get instant assessments of their skin condition, concerns, and suitable product
recommendations.
High-Traffic Locations: Activations were set up in major supermarkets like Naivas and Quickmart across 3 counties, ensuring maximum footfall and exposure.
Personalized Consultations: Beauty consultants provided individualized consultations, offering expert guidance based on the AI skin analysis results, which helped in establishing credibility and trust
with potential customers.
On-Site Sales Promotions: We offered exclusive discounts and promotional bundles for customers who purchased Mellano CC products on-site, boosting conversions during the activations.
Real-Time Data Collection: We collected customer feedback and data on product interest, enabling Mellano CC to tailor future marketing strategies based on consumer insights
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Ascending Agency
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Tel: 0745 146 673